GuideComing soon
What makes content readable: a practical guide for marketers
Five practical levers that move readability scores — and which ones actually correlate with engagement.
Blog
Writing better, measured by data
Practical guides on readability, content optimization, and SEO — backed by data and applicable to real writing work.
Deep diveComing soon
Flesch vs SMOG vs Coleman-Liau: which formula should you trust?
A comparison of the five major readability formulas — when each is most accurate, and which to use for which content type.
ResearchComing soon
Writing for 8th-grade readers: the surprising data behind plain language
Why every brand from Hemingway to the IRS targets grade-8 readability — and how to hit that level without dumbing down.
SEOComing soon
SEO and readability: what actually correlates with rankings
We analyzed 1,000 top-ranking pages across 50 niches. Here’s what readability metrics actually predict ranking — and which are noise.
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